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📍 Serving Hawick, Teviotdale & the Scottish Borders

Social Media Management in Hawick
The Borders' Best Businesses Deserve Better Social Media.

Hawick is the largest town in the Scottish Borders — with a proud business community and a knitwear heritage known around the world. We manage your social media completely, connecting your business with the Borders community and the wider audiences your brand deserves to reach.

📱 Get a Free Social AuditSee What's Included
✅ £0 upfront — pay when happy
📍 Cumbria-based team
📅 Consistent posting every month
🎨 Branded graphics included
🏆 11 Google certifications
Social Media in Hawick

Hawick's Business Community Is Online — Stay Visible Every Month

Hawick serves a large Borders catchment — drawing customers from Jedburgh, Selkirk, Newcastleton and the surrounding valleys. Social media that speaks to this whole community keeps your business front of mind with an audience far beyond the town centre.

We're 50 miles down the A7 from our Carlisle base and we understand the Hawick market — the knitwear heritage, the Common Riding season, the Border Reivers history and the community pride that makes Hawick distinct from anywhere else in Scotland.

Whether you're a knitwear brand wanting to reach national buyers, a local trade, a hospitality business capitalising on the Borders' events calendar or a professional services firm, we'll build social media that works for your goals.

4.9bn
social media users worldwide in 2025
54%
of buyers research on social before purchasing
71%
more likely to buy from a brand they follow
  • 🧳
    Knitwear & Textile BrandsInstagram and LinkedIn content that takes Hawick's knitwear heritage to national and international audiences — the kind of brand storytelling that commands premium prices.
  • 🎻️
    Common Riding & EventsSeasonal social media that captures the energy of Hawick's Common Riding and the Borders Festival calendar — building your following among the tens of thousands who attend.
  • 🔧
    Trades Across the BordersProject showcases and customer testimonials for Hawick tradespeople covering the TD9 postcode and beyond — building credibility across Teviotdale.
  • 🥑
    Rural & Agricultural BusinessesContent that connects Borders farming and rural businesses with their community — on the platforms where rural Teviotdale audiences spend their time.
  • 💼
    Professional ServicesLinkedIn management for Hawick's solicitors, accountants and professional services — building authority across the Scottish Borders.
Platforms We Manage

The Right Platforms for Your Business

We focus on the platforms where your customers actually are — not every platform for the sake of it.

👥

Facebook

Still the dominant platform for local businesses. Ideal for community engagement, events, offers and reaching the 35+ demographic that makes most local purchasing decisions.

📷

Instagram

Visual-first platform perfect for hospitality, retail, trades and lifestyle businesses. Reels and Stories drive the highest organic reach of any platform in 2025.

💼

LinkedIn

The platform for B2B businesses and professional services. We build thought leadership content that positions you as the go-to expert in your field.

🎵

TikTok

For businesses wanting to reach younger audiences or build rapid organic reach. Short-form video is the fastest-growing content format — we create it for you.

What's Included

Our Social Media Management Service

Everything handled for you — content, graphics, posting, engagement and reporting.

🎨

Content Creation & Graphics

Every post comes with professionally designed branded graphics. We create scroll-stopping visuals that look consistent with your brand and stand out in the feed.

✍️

Copywriting & Captions

Captions written in your brand voice — whether professional and authoritative or warm and conversational — matched to each platform's tone and audience.

📅

Content Calendar & Scheduling

We plan your content a month ahead, schedule at optimal times and send you the full calendar for approval before anything goes live.

💬

Community Management

We monitor your profiles for comments, messages and mentions and respond promptly — so your audience always gets a reply and no enquiry falls through the cracks.

📊

Monthly Performance Reports

Clear monthly reports showing follower growth, reach, engagement and best-performing content — so you always know what your investment is delivering.

🚀

Strategy & Growth

We track what's working, test new formats, monitor platform changes and adapt your strategy to keep growing your audience and engagement month by month.

Who We Work With

Industries We Serve

We manage social media for a wide range of businesses — from sole traders to established firms.

🔧 Trades & Construction
🏠 Property & Estate Agents
🍽️ Restaurants & Hospitality
⚕️ Healthcare & Dental
⚖️ Solicitors & Legal
💰 Accountants & Finance
🛍 Retail & E-commerce
🏋 Health, Fitness & Beauty
🏨 Tourism & Accommodation
🚗 Automotive & Garages
🎓 Education & Training
🏭 Manufacturing & B2B
How It Works

Up and Running in Days, Not Weeks

From first conversation to first post — here's how we get started.

1

Brand & Audience Discovery

We learn your business, your customers, your tone of voice and your goals — and audit your existing profiles to understand what's working and what needs to change.

2

Strategy & Content Plan

We build a content strategy and first-month calendar — themes, post types, platforms and frequency — tailored to your business and approved by you before anything goes live.

3

Content Creation & Approval

We create every graphic and caption, then send everything for your approval. Nothing posts without your sign-off — you stay in control throughout.

4

Posting, Engagement & Reporting

We schedule and post at optimal times, manage your community and deliver a clear monthly report. Then we repeat and improve — every month better than the last.

FAQ

Common Questions About Social Media Management in Hawick

Yes — and this is one of the most exciting opportunities for Hawick businesses. Instagram in particular is a powerful platform for premium fashion and textile brands. Well-crafted content that tells the story of Scottish Borders craftsmanship — the heritage, the process, the quality — builds a following of buyers who value authenticity and are willing to pay for it.
Typically 3–5 posts per week across your chosen platforms, depending on your package. We focus on quality over quantity — a well-crafted post three times a week outperforms daily filler content every time.
Yes, if you want to. We send the full monthly content calendar for your review before anything is scheduled. Most clients approve the whole month in one go and then don't need to think about social media again until the next report arrives.
Yes. We can run Facebook and Instagram ad campaigns alongside your organic content — targeting local audiences by location, interest and demographic. Paid social amplifies the organic work significantly, especially for promotions and new service launches.
Most clients come to us with existing accounts — some well-established, some dormant. We audit what you have, optimise the profiles and build on your existing audience. You don't need to start from scratch.
Packages are priced based on platforms, post frequency and whether community management is included. Nothing is paid upfront — we prove quality before you commit. Get in touch for a no-obligation quote.
Other Areas We Cover

Social Media Management Across Cumbria & South West Scotland

📍 Carlisle 📍 Penrith 📍 Dumfries 📍 Lockerbie 📍 Stranraer 📍 Kendal 📍 Workington 📍 Whitehaven 📍 Barrow-in-Furness 📍 Keswick 📍 Cockermouth 📈 SEO Hawick

Ready to Hand Over Your Social Media?

Get a free social media audit for your Hawick business — we'll show you exactly what needs improving and what a properly managed presence could do for you.

📱 Get My Free Social Audit📞 07539 346706
Get In Touch

Request Your Free Social Media Audit

Tell us about your business and current social presence — we'll come back with honest recommendations.