Built in Cumbria. Driven by results. 27 years in the making — and still the same build-first, pay-when-happy promise.
Built in Cumbria. Driven by results.
27 years in the making.
Still build-first, pay when you're happy.
Peter is the founder of Cascade Digital, based in the Eden Valley, Cumbria. He started his entrepreneurial journey in 1997 — not with investment or a business plan, but out of pure necessity. With no money for a computer, he bought the parts wholesale, picked up a copy of "Building a PC for Dummies", and built one himself. He sold the spare parts to cover the cost, and never looked back.
By 1998 he had his first website idea. Another Dummies book. Six months later, a functioning site. Since then he has built over 100 websites across multiple platforms, earned 11 Google Certified Certificates in 2022, and helped nearly 15 businesses start, grow, and scale — from a window-cleaning round to LSW Sofas.
Today Cascade Digital serves small businesses across Cumbria and South West Scotland, delivering web design in Cumbria, SEO services, social media management, and AI-powered business automation — all under one roof, all with the same build-first, pay-when-happy promise.
Around 18 months ago, Cascade Digital began integrating AI automation into everything. The results were immediate. Tasks that took hours now take minutes. Emails that consumed two hours a day now take 20. Social media runs on autopilot. Weekly blog posts go from idea to published in ten minutes.
We've built platforms like The Lakes Planner and Cumbria Trade Directory, helped businesses like ACABS and Forget Me Not by Emma find and win new customers, and delivered ongoing SEO, content, and automation support that keeps working long after launch.
Every client gets the same systems we use ourselves — whether that's a high-converting Shopify store, a fully managed SEO campaign, a social media strategy that runs on autopilot, or an AI-powered lead funnel that works while they sleep.
Cascade Digital isn't an agency that disappears after launch. We stay in, support the growth, and treat every client's business as if it were our own.
Peter runs Cascade Digital from the Eden Valley — alongside two other ventures, all managed from the same base. But life doesn't stop at the screen.
Peter is a dad to three amazing daughters — his proudest achievement by a long stretch. He shares his home with Ellie, his fiancée, and Cass, his loyal Staffordshire Bull Terrier and biggest fan.
And then there's Everton F.C. — the one thing guaranteed to cause more stress than any client deadline. A lifelong Blue, through the good years and the very many bad ones.
Run from the Eden Valley, working with businesses right across the region and UK-wide. Click your nearest town to see the local work.
★★★★★“Fantastic work from start to finish (and ongoing)… Site was built and sorted very quickly and professionally. Definitely recommend Cascade Digital for any work!”James Armstrong · Google review
★★★★★“Amazing service from start to finish. Peter has created the perfect website for me and I'm very happy… He has guided me through the whole process at my own pace. Nothing has been too much trouble.”Emma Sanderson · Google review
★★★★★“Peter made me a brilliant website within no time at all… he is very talented at what he does.”Callum Burton · Trustpilot review
Same promise as every client gets: we build it first, and you pay when you're 100% happy. Tell us what you're trying to do and we'll tell you straight whether we can help.
You'll be dealing with Peter directly — not a sales team, not an account manager. Send a line and you'll usually hear back within a few hours.
